Every tool can work individually while the system fails collectively. Names, sources, lifecycle stages, consent, and ownership drift at each handoff.
SBG / problemFor new and existing businesses
The Marketing Stack Is Disconnected
Make the tools share context, ownership, and the same customer lifecycle.
01 / Who this is for
When this
work helps.
For teams paying for several marketing tools but still copying records, debating reports, and losing context between acquisition and sales.
SBG inventories the stack, identifies canonical records and events, maps integrations, removes redundant paths, and documents operators and failure handling.
02 / What better looks like
The changes this work
should support.
Cleaner data movement
More credible attribution
Lower tool and workflow confusion
03 / What we may build
The useful parts,
priced before we start.
Your project may need fewer pieces or more. These are the deliverables most often involved.
- 01
Stack and ownership audit
- 02
Source-of-truth design
- 03
Event and integration map
- 04
Automation implementation
- 05
Monitoring and runbook
Led by Nate
A useful first
conversation.
Meet the people doing the work ↗Pick one task your team repeats. We will check whether automating it is worthwhile.
- The steps, tools, and weekly volume of the task
- Approved sample data and access to a safe test environment
- Someone who owns exceptions and final approvals
How we check the work: We test normal requests, duplicates, missing data, failed connections, and the handoff to a person.
06 / Common questions
Before you
start.
What can The Marketing Stack Is Disconnected include?+
A project may include Stack and ownership audit, Source-of-truth design, Event and integration map, Automation implementation, Monitoring and runbook. We confirm what is in, what is out, who owns each part, and the final price before work starts.
How long does The Marketing Stack Is Disconnected usually take?+
Timing is agreed after reviewing the scope, access, integrations, approvals, and testing the project needs.
What does The Marketing Stack Is Disconnected cost?+
We discuss price after reviewing the fit and agreeing on scope. Any software, ad spend, paid licenses, or other outside costs must be agreed separately.
Who is The Marketing Stack Is Disconnected designed for?+
For teams paying for several marketing tools but still copying records, debating reports, and losing context between acquisition and sales.
Have a project in mind?Let's figure out
Let's figure out
your next move.
Send a few details about what you use today and what you want to improve. We will review the fit before discussing an agreed scope and price.